Shawn Huda

• Owned Flatiron's Care Transformation portfolio spanning Clinical Decision Support, Precision Medicine and core EHR workflows; delivered $8M in 2025 revenue leading a team of 4 PMs.
• Led development of the first EHR-embedded AI use-case, focused on identifying missed genomic testing.
• Drove $3M (30%) in cost savings through strategic reprioritization and internal redeployment, while preserving critical business and customer priorities.
• Strengthened strategic customer partnerships: 11/12 top OncoEMR clients rating Flatiron a long-term partner; expanded to 9 genomic testing lab partnerships; generated $3M+ in new pharma revenue.

• Directed product strategy and GTM for Flatiron Assist, a clinical decision-support (CDS) tool uniting national guidelines with local customization across oncology practices.
• Drove market expansion to ~1,000 community licenses (50% TAM) with $2M ARR and +70 NPS.
• Led GTM and pricing strategy for exploratory expansion into Epic-integrated health systems, securing 3 early institutional partners.
• Demonstrated measurable clinical and financial outcomes: 75% workflow adoption, 71% increase in site-preferred regimen usage, and a 4× increase in targeted in-house pharmacy utilization.
• Partnered with national payers to pilot electronic prior authorization (ePA) programs, achieving +10% improvement in adherence to payer-preferred therapies.

• Spearheaded problem identification, resource allocation, and development of a novel automated drug substitution framework that now enables 1,000+ substitutions weekly.
• Rebuilt core EHR infrastructure that introduced new services for utilizing 3rd party drug data, now used by 10+ EHR workflows — improving performance & dev time, while reducing incidents.

Product Owner for BCBSNJ's member-facing properties (Member Website, Member App, and public website), serving 750K+ registered users

• Led a 20+ person cross-functional team to launch a rebuilt Member Website, increasing user satisfaction by 18%, boosting telemedicine utilization by 600%+, and reducing support costs by $3.5M annually.
• Modernized Horizon's digital operations by introducing agile-aligned processes and a scalable feature request/roadmap framework adopted across multiple business units.

Supported enterprise strategy across digital transformation, product modernization, and business development

• Developed Horizon's Digital Transformation strategy including recommendations for the creation of a Product Team, adoption of agile-based development, and identification of key capability gaps.
• Modeled 4-year enrollment, revenue, and underwriting performance and delivered segment-level pricing, enrollment, and product design recommendations that informed multi-year profitability strategy.

Consulted with healthcare clients, predominantly focusing on Provider Revenue Cycle and regulation compliance

• Led initiatives improving revenue cycle performance, including reducing outstanding AR by 40%, unbilled claims by 95%, and recovering $1.8M in identified billing opportunities.
• Supported ICD-10 transition and EMR configuration efforts across multi-site systems, aligning clinical workflows, training, and data processes for go-live readiness.

Non-profit offering free SAT & college prep to underserved high school students

• Managed SAT/college prep programs producing 90+ point score gains and 95% college attendance; helped secure a $500K national grant via the American Giving Awards campaign.